About Native Group

We build ventures that grow from the roots.

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About Native Group

We build ventures that grow from the roots.

Learn More

Who We Are

The Native Group is a collective of bold African ventures committed to sustainable growth, economic empowerment, and export-ready excellence. Each of our pillars is anchored by a flagship company that blends local insight with global standards.

Mission

Build generational African companies through structure, creativity, and local
intelligence.

Vision

To redefine African enterprise by building brands and platforms that thrive locally and
compete globally.

Values

Resilience. Integrity. Creativity. Ownership. Impact

Our Approach

Sustainable Growth:

We build with the patience of farmers and the precision of engineers.

Cultural Rooting:

Every venture reflects Africa’s heritage and future.

Export Excellence:

Products and services meet global standards from day one.

Our Pillars

1. Agriculture – HerHarvest

Women-led, sustainable agriculture focused on domestic supply and export.

  • 5+ acres in Eastern Region
  • Traditional + hydroponic farming
  • Training, land access, and value-chain inclusion for women
  • Supplies key ingredients for The Cheer Natives

2. Manufacturing – The Cheer Natives

African-inspired food & beverage processing for modern markets.
  • Cheer Up Iced Tea (bottles & pouches)
  • African Hot Sauce (Jollof, Red, Green Pepper)
  • HB Oils & Spices
  • New Achimota facility, FDA-certified & export-ready

3. Logistics & Trade – Native Logistics

Tech-enabled trade infrastructure and diaspora delivery.
  • SME fulfillment platform (storefronts, order management, last mile)
  • MoreMart convenience marts (50% local goods)
  • Taste of Home Box for the diaspora
  • Retail franchises in U.S., U.K., Canada

4. Media – The Continent Live (TCL)

Storytelling, music & culture for a global African audience.
  • TCL Studios: visual & audio content
  • TCL Music: label & publishing
  • Live & Events: concerts, masterclasses, Indigenous Business Week
  • TCL Publishing: books & IP development

5. Foreign Natives Network – Creative Studio & Cultural Lab

Our global-facing creative studio dedicated to producing, curating, and amplifying African stories,
brands, and experiences for the world.

  • Content Development: Original series, documentaries, podcasts, and branded storytelling
  • Brand Collaborations: Partnering with African and global brands to craft culturally resonant
    campaigns
  • IP & Licensing: Development and management of African creative intellectual property
  • Cultural Exchange: Connecting African talent with international platforms, festivals, and
    markets

6. Technology – Giglo (incl. CheerApp)

Youth employment & sales activation platform.
  • Sales tracking & activation (starting with Cheer Up)
  • Job matching & scheduling for gig work
  • Partnered with Accra Handyman for skills-to-work pipeline

7. Coming Soon

Our 7th pillar will open new horizons for The Native Group — expanding into an industry that aligns with our long-term vision, deepens our cultural impact, and strengthens our global footprint. Staytuned for the reveal.

Our Group Synergy

Each company is independently managed but connected by a shared backbone of:

Financial systems & governance

Logistics & operations

Talent & leadership

Brand & media strategy

Technology & compliance

Cross-pillar initiatives like Cheer up and Giglo show how our ecosystem functions in harmony.

Executive Founders

Roland is an entrepreneur, venture builder, and strategist. With a background in……..

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Roland Ohene-Amoako

Roland is an entrepreneur, venture builder, and strategist. With a background in logistics, media, and retail, he has led and co-founded several ventures focused on Africa’s creative economy and FMCG sectors. Roland is also the public-facing CEO of The Continent Live and the strategic mind behind brands like The Cheer Natives and Giglo.

Roland Ohene-Amoako

Co-Founder & Managing Partner

Khadijat is a food scientist, nutritionist, and cultural entrepreneur. Her career spans….

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Khadijat El-Alawa

Khadijat is a food scientist, nutritionist, and cultural entrepreneur. Her career spans global talent management, corporate sales, and executive roles in music and media. She leads impact initiatives within The Native Group and serves as the CEO of The Cheer Natives, focusing on building ventures that combine African identity, community, and economic empowerment.

Khadijat El-Alawa

Co-Founder & Managing Partner