About Native Group

We build ventures that grow from the roots.

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About Native Group

We build ventures that grow from the roots.

Learn More

Who We Are

The Native Group is a collective of bold African ventures committed to sustainable growth, economic empowerment, and export-ready excellence. Each of our pillars is anchored by a flagship company that blends local insight with global standards.

Mission

Build generational African companies through structure, creativity, and local
intelligence.

Vision

To redefine African enterprise by building brands and platforms that thrive locally and
compete globally.

Values

Resilience. Integrity. Creativity. Ownership. Impact

Our Approach

Sustainable Growth:

We build with the patience of farmers and the precision of engineers.

Cultural Rooting:

Every venture reflects Africa’s heritage and future.

Export Excellence:

Products and services meet global standards from day one.

Our Pillars

1. Production & Supply 
The Cheer Natives & HerHarvest

Focused on food and agriculture value chains—from farm to shelf.

Women-led farming and co-opt networks

Products: Cheer Up Iced Tea, African Hot Sauce, HB Oils & Spices

New Achimota manufacturing facility (FDA-certified)

Sustainable practices and export-ready production

2. Media & Culture
The Continent Live & Natives Media

Bringing Africa’s stories to the world through music, media, and IP.

TCL Music: Label and publishing

Native Media: Global-facing creative studio

Events:  TCL Sessions, festival partnerships

3. Logistics & Trade – Native Logistics& Giglo

Enabling access, efficiency, and scale for African brands.

Native Logistics: SME fulfillment, MoreMart, diaspora retail

Giglo: Sales activation, gig work, and youth employment tech

CheerApp: FMCG distribution & tracking platform

Trade infrastructure for export and diaspora delivery

Our Group Synergy

Each company is independently managed but connected by a shared backbone of:

Financial systems & governance

Logistics & operations

Talent & leadership

Brand & media strategy

Technology & compliance

Cross-pillar initiatives like Cheer up and Giglo show how our ecosystem functions in harmony.

Executive Founders

Roland is an entrepreneur, venture builder, and strategist. With a background in……..

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Roland Ohene-Amoako

Roland is an entrepreneur, venture builder, and strategist. With a background in logistics, media, and retail, he has led and co-founded several ventures focused on Africa’s creative economy and FMCG sectors. Roland is also the public-facing CEO of The Continent Live and the strategic mind behind brands like The Cheer Natives and Giglo.

Roland Ohene-Amoako

Co-Founder & Managing Partner

Khadijat is a food scientist, nutritionist, and cultural entrepreneur. Her career spans….

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Khadijat El-Alawa

Khadijat is a food scientist, nutritionist, and cultural entrepreneur. Her career spans global talent management, corporate sales, and executive roles in music and media. She leads impact initiatives within The Native Group and serves as the CEO of The Cheer Natives, focusing on building ventures that combine African identity, community, and economic empowerment.

Khadijat El-Alawa

Co-Founder & Managing Partner